Explore the latest information regarding our projects, events and updates:
The Maude Group has recently been awarded a 2013 International Design Excellence Award (IDEA) by the Industrial Designers Society of America (IDSA) for their work on the Caterpillar Visitors Center in Peoria, Illinois. The 50,000-square-foot visitor center was recognized with a Bronze Award in the Environments category.
The IDEA competition is widely considered the most prestigious international design review that fosters business and public understanding about the impact of design excellence on the quality of life and the economy. Started in 1980 by the IDSA, this renowned awards program promotes and recognizes leading professionals in products, sustainability, interaction design, packaging, strategy, research and concepts
For the 2013 awards, a panel of 24 world-class judges was selected from prominent design firms, corporations and higher education institutions to review thousands of entries. The award winners were selected as the designs that best exemplified the award’s key criteria, which include excellence in innovation, cultural / environmental responsibility, benefit to clients and users and aesthetic appeal.
The Caterpillar Visitors Center provides an educational journey through the story of Caterpillar by immersing visitors in videos and interactive exhibits that display Caterpillar machinery and jobsites impacting the world’s progress. The LEED gold certified building’s architecture includes the full-scale replica of the two-story Cat 797 Mining Truck that serves as a 68-person Orientation Theater. Four months after its opening, the Caterpillar Visitors Center already drew in 50,000 visitors. The Maude Group oversaw the initial concept development, master planning, design and fabrication of the experience.
Click here to see The Maude Group’s involvement with the Caterpillar Visitors Center.
Founded in 1996, The Maude Group has grown into an internationally recognized creative firm, providing strategy, master planning, content development, storytelling and comprehensive experience design and execution services to leading organizations. With a professional staff of planners, designers, content specialists and project managers, The Maude Group is focused on unlocking the potential of experience for our clients.
For a comprehensive presentation of our capabilities please contact Joelle@maudegroup.com.
Serving clients globally, our work can be found in the following countries:
Delivering creative solutions to leading organizations for over 17 years,
our clients include:
The Maude Group provides customer and employee experiences for Caterpillar facilities worldwide. This includes visitor centers, customer value centers, office areas, work spaces, lobbies, plant tours, dealer facilities and numerous unique strategic assignments. A global facilities graphics system program was developed to integrate consistent displays and messaging in all facilities, large and small. While employing a common look and feel, these standards create brand differentiation, reinforce enterprise messaging, provide positive visitor experiences and contribute to employee engagement and retention. Caterpillar customer experiences demonstrate how Caterpillar’s efforts and expertise translate into value for the customer on the job site.
The $65 million Wheaton College Meyer Science Center marks a new chapter in the longstanding tradition of scientific research and education within the College. Inside, captivating graphics, interactive portals and a three-story science museum allow visitors to embark on a journey from the earth to the heavens. The design reinforces the excitement and challenge found in the study of science at Wheaton College. This facility not only serves as an educational tool but acts as a hub for student recruitment and alumni relations. The Maude Group designed and executed the interior experience and three-story interactive and educational science museum.
The Santa Clara University Admission and Enrollment Services Building is the University’s front door, highlighting both their distinguished identity and their innovative spirit born out of a unique location in Silicon Valley. This dynamic environment was designed and executed by The Maude Group to welcome prospective students and their families, as well as current students, with an experience that reflects the Jesuit values and vision of the University.
The Hayden–Clark Alumni Center brings the legacy of living and learning at Bradley University throughout the decades back to life in an unforgettable manner. Bradley retained The Maude Group to design and build this experience to recognize alumni and promote philanthropy and engagement among the student and alumni community. The Alumni Center encourages current students to network with alumni and has become a focal point of the campus. This project was recognized with an Outstanding Design Award from School & University Magazine.
Caterpillar selected The Maude Group to design and build a compelling and educational visitor experience that is the core of its new visitor center. This 50,000-square-foot environment surrounds visitors with the story of Caterpillar yesterday, today and tomorrow. It includes highly interactive exhibits and simulators. The Center projects Caterpillar’s values while celebrating dedicated customers, dealers, suppliers and Caterpillar employees worldwide. It is part of a major redevelopment project in downtown Peoria, Illinois, and was recognized with an IDSA International Design Excellence Award in 2013.
Providing our clients with complete turnkey services, The Maude Group specializes in the following:
Experience informs and defines us. All we see, hear and touch communicate to us on many levels. This information has the power to influence our attitudes, opinions and actions.
Transforming information and environments into relevant experiences that resonate with audiences creates lasting impressions. Engaging the audience with a story that carries a message is a powerful and growing form of communication.
Understanding the potential of these meaningful experiences, The Maude Group assists organizations in the creation and execution of innovative ideas. Our ability to take a vision from concept to reality provides our clients a distinct advantage. Throughout the development process they have the ability to review and adjust concepts to set clear cost and implementation expectations.
Click image to view gallery.